Demand side
Demand trend analysis
‘It’s trending’ is the most expensive sentence in ecommerce if you can’t tie the trend to a product you can source. Demand analysis isn’t watching a line go up—it’s scoring whether that line maps to a wholesale SKU you can list this week.
Signals we actually use
Category watchlist
Curated niches scanned every run—pet GPS, portable blender, kitchen organizer, etc.
Trends RSS (filtered)
Daily queries, stripped of news and names that aren’t products.
Interest series
Deeper Trends data on top keywords—rate-limited, used sparingly.
Community (when live)
Seller subreddit titles as keyword seeds—not your primary channel until OAuth is approved.
Velocity vs. momentum
Velocity is how hot the keyword is right now. Momentum is whether it’s accelerating or cooling. A flat high volume term can be a trap; a rising mid-volume niche is often where margin lives.
- Trending tag — velocity above category baseline
- Low competition tag — retail listing counts aren’t a red ocean
- Supplier matched — wholesale row exists with confident text overlap
Why fewer opportunities than SKUs
You might have 18,000 SKUs and 80 opportunities. That’s normal. Opportunities are trend × match pairs—not a catalog export. Grow matches by widening demand sources and aligning catalog niches.
Questions sellers ask
- How often is demand updated?
- Every four hours on production, plus on-demand scans when you trigger the pipeline.
- Why only ~30 keywords per run?
- Quality and rate limits beat brute-forcing thousands of noisy queries. Category lenses and enriched top terms do the heavy lifting.